EXCLUSIVE! James Franco Is 'A Freakin' Genius' On Nick At Nite's Hollywood Heights

James Franco is willing to do anything and everything.

The actor became a movie star in Spider-Man, but has since decided to do everything from writing a novel to appearing in General Hospital. Now Franco has decided to return to the land of soap opera and is beginning a multi-episode arc on Nick at Nite's newest series, Hollywood Heights.

Check out a preview of Franco's first episode (above)!

The drama follows an aspiring songwriter and high school student who gets her big break when she meets pop superstar Eddie Duran. Tune in tonight at 9pm to watch the network's first primetime drama and catch Franco's portrayal of Hollywood movie producer Osbourne Silver next week on June 29.

All this hard, serious method acting is clearly giving Jimmy a migraine!